Animation World Network · read inside Lightning Rod

CAA and Ogilvy Unveil ECHO AI Celebrity Ad Platform

This is the portion Animation World Network's own feed carries — the excerpt the outlet itself publishes for reading outside its site.

Ogilvy's new AI ad platform licenses the digital likeness, voice and IP of CAA clients who opt in; neither company has named which clients have opted in to the platform, which runs on WPP Open and turns a short shoot into a portfolio of media-ready assets.

Read the rest at Animation World Network

Keep reading

Argentina's 'Listen to MEH' Wins $500K Higgsfield AI Film Prize — Animation World Network
Peyton Elizabeth Lee and Jacob Tremblay Talk Growing Up 'Wildwood' — Animation World Network
Go Behind the Scenes of Louis Clichy's 'Iron Boy' — Animation World Network
Nat Geo, Walt Disney Animation Team on 'The Real Frozen' — Animation World Network
VIZ Media Greenlights 'Otaku Vampire's Love Bite' Anime — Animation World Network
Skydance Games Cuts Staff, Scales Back Projects — Animation World Network

All articles