From ‘World of Warcraft Forever’ Surprise to Le Sserafim, Simu Liu and T-Pain Appearances, How BlizzCon 2026 Set the Stage for Blizzard Entertainment’s Next Era

This is the portion Variety's own feed carries — the excerpt the outlet itself publishes for reading outside its site.

Back in September, Blizzard Entertainment held its fan convention BlizzCon for the first time since 2023, just after Activision Blizzard was acquired by Microsoft in a blockbuster $69 billion transaction, which signaled a renewed investment in gaming by the software giant, from Sept. 12 to the 13. BlizzCon drew 35,000 in-person attendees to the Anaheim […]