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Netflix Launches First AI-Branded Content Recommendations Feature on TVs

This is the portion Variety's own feed carries — the excerpt the outlet itself publishes for reading outside its site.

Netflix, which has seen viewer engagement slide in recent quarters, is turning to AI for a new feature aimed at spurring users to find something new to watch. The company on Tuesday (Nov. 3) is debuting AI Discover, a new feature on the Netflix TV app, initially to a limited number of subscribers in the […]

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